SEO and Web Design: "When we talk about the relationship between SEO and web design, it's usually the technical part of the website design art that's relevant, not the visual part (though certain aspects of visual design have their impact on SEO/SEM, as will be shown below).
One of the latest trends in the SEO industry is to put more and more emphasis on quality web design in the overall SEO process. If you aim at a long term success online, you need to know exactly how design and SEO integrate.
Make your design work for you
Good website design is like a foundation for the building of your future SEO success. The more aspects you think about before you start working on your site, the fewer obstacles you will meet later when you start looking into SEO, web promotion, ROI and other important aspects of your web presence.
Good website design includes such things as internal linking structure (i.e. navigation), folder structure, URL generation and naming conventions, coding, page download time, Usability and a lot more. If your website is interactive and uses additional dynamic functionality and tools (e.g. a newsletter subscription form with built-in verification and unsubscribe features, or e-commerce functionality), you will need to make sure that all of your client-side and server-side scripts work flawlessly and are not open to abuse of any sort. And of course, the back-end of the website (content management) should be well thought out prior to starting."
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